About Us

photo of jessica e laurenJessica E. Lauren, PA-C

Jessica E. Lauren (aka The Botox Lady) is an NCCPA certified physician assistant, licensed in both Florida and Pennsylvania. Originally from Chicago, she completed her undergraduate degree in Exercise Science at Illinois State University, and continued on to the Physician Assistant program at Marywood University in Scranton, PA. She then completed her clinical training at Penn State Milton S. Hershey Medical Center.

Jessica holds professional memberships with the Academy of Plastic Surgery Physician Assistants and the American Academy of Family Physicians. Prior to her journey in Aesthetics, Jessica practiced in Urology and Family Medicine. Always a health and beauty enthusiast, her passion for injectables in particular, began early on after seeking out treatment with Botox to manage her own chronic migraine symptoms. After significant relief, Jessica was determined to integrate her medical training and love of all things aesthetic.

Jessica has been trained by some of South Florida’s most well-respected plastic surgeons, dermatologists and anti-aging medicine specialists. She has training in numerous advanced injection techniques and attended master training courses through Allergan and Galderma. Jessica is experienced in neuromodulators, dermal fillers, deoxycholic acid and collagen stimulators such as Botox, Juvederm/Restylane, Kybella, Sculptra and PRP therapy.

Motivated by the strong conviction that all patients have natural beauty, Jessica has a special focus on treating each individual with a gentle hand, trained eye and an incremental approach that ensures a natural, youthful appearance. Jessica’s expertise and training is complemented by her compassion and caring demeanor. She will welcome you with her warm and sincere smile, and make you feel even more confident and beautiful than the moment you walked in. Her approach is as special and unique as the patients she treats. As Jessica always says: “Be perfect…perfectly you.”

Picture of dr. palmaC. Roberto Palma, M.D.

Medical Director

Dr. Palma is Board Certified by the American Board of Plastic Surgery; the only official body authorized to certify fully trained Plastic Surgeons, and has been practicing in Fort Lauderdale, Florida, for over 25 years. He received his medical training and education at some of the best universities in the nation.

After graduating from Harvard Medical School in Boston, Massachusetts, with an M.D. degree, Dr. Palma served his General Surgery Internship and Residency at the University of California in San Francisco. He went on to complete his Residency in Plastic and Reconstructive Surgery at the Stanford University Medical Center in California. His training included fellowships in Head and Neck Cancer Surgery at Roswell Park Memorial Institute in Buffalo, New York, and a Plastic Surgery Fellowship in Calgary, Canada.

He is a member of the medical staff at multiple local hospitals and has served as Chief of the Medical Staff, Chairman of the Department of Surgery and Head of the Division of Plastic Surgery at North Ridge Medical Center and various other hospitals in Fort Lauderdale.

In 1996 Dr. Palma opened the Sunrise Intracoastal Plastic Surgery Center, which is fully accredited by the AAAASF (American Association for Accreditation of Ambulatory Surgical Facilities, Inc) He remains its Medical Director and on-staff Plastic Surgeon. The facility also features a mini medi-spa which offers medically supervised skin care and rejuvenation services by a full-time Medical Aesthetician.

Over the years, Dr. Palma’s practice focused more and more on Aesthetic (Cosmetic) Surgery. He recently introduced into his practice the SimpleLIFT, an innovative technique of face/neck lifting which evolved over his many years of experience in the field. The procedure, usually performed under local anesthesia, offers dramatic results with significantly reduced cost and “downtime”.

In addition to his surgical skills and experience, Dr. Palma is considered an expert in Cosmetic Medicine or non-surgical procedures to make patients look younger. He is one of the most experienced users of Paralyzing agents such as Botox and Filler/Volumizers such as Restylane, Perlane, Juvaderm, Radiesse, Sculptra and other FDA approved products. His excellent technique making lips look younger with these products recently made the local evening news. Lip Rejuvenation

As of May, 2009, Dr. Palma has been approved as a Principal Investigator by the FDA to insert the “Ideal Implant”, a new type of saline-filled breast implant which offers the first truly innovative new technology in over 20 years. He is one of only a handful of surgeons in the USA approved to insert these new implants.

Dr. Palma is an experienced and skillful cosmetic surgeon who has a well-deserved reputation as one of the top Plastic Surgeons in Florida. He has been chosen for three consecutive years by his fellow physicians as one of the “Best Doctors in South Florida”, is listed in Castle Connolly’s List of “America’s Top Doctors”, as well as the Consumers’ Research Council of America “Guide to America’s Top Surgeons”.

college logosOriginally from Cuba, Dr. Palma arrived in the USA with his parents and 2 sisters as a pre-teen. He is fiercely proud of his adopted country and loves his bicultural roots. He is fluent in Spanish. He has 2 grown children, a daughter soon to be a medical school graduate heading for a career in Ophthalmology and a son who is passionate about wild life ecology and soon to have a degree in the field.

Dr. Palma is a Volunteer Surgeon and has been on the Board of Directors of Interplast, a nonprofit organization that provides free Plastic and Reconstructive surgery to under-privileged patients, mostly children, in underdeveloped countries. He is currently a member of multiple national and local organizations including the prestigious American Society of Plastic Surgeons, and the American Society of Aesthetic Plastic Surgery. Dr. Palma is also on staff and has privileges at most of the local area hospitals.

Liza Eden GiammariaLiza Eden Giammaria MD, MPH, FACPh

Surgical Consultant

Dr. Eden Giammaria (“Dr. Liza”) is an internationally recognized, fellowship trained, leading vein expert distinguished for her experience in venous procedures; including the treatment of varicose veins, spider veins, and cosmetic services.

She is a Diplomat of the American Board of Venous and Lymphatic Medicine (ABVLM), and Fellow of the American College of Phlebology (FACPh) Dr. Eden Giammaria completed her fellowship in Phlebology at the New York University Vein Center at Langone Medical Center – Department of Vascular and Endovascular Surgery.

Dr. Eden Giammaria is an esteemed innovative leader in her field. She is recognized for her transformational global impact and commitment to the advancement of vein education and disease. She has been featured in New You and Women of Distinction Magazines and the recent recipient of “The Women’s Choice Award”.

Dr. Eden Giammaria prides herself on her exceptional and professional patient care. She is dedicated to her true passion, delivering success of the patient’s goals through personalized care. As an expert vein specialist, she provides extensive experience, precision skill set, and excellent communication proficiency, communicating clearly and effectively with those of diverse cultures and backgrounds. Her areas of expertise include venous procedures ranging from ablative and non-ablative treatment of varicose veins, as well as various cosmetic services.

She is the recipient of numerous prestigious honors and awards, including: appointed as an Ambassador, designated a Scholar (2010) by the American College of Phlebology, “The Women’s Choice Award”, and others.

Dr. Eden Giammaria holds multiple leadership roles and she serves and has served on prominent professional societies and advisory committees, including:

  • The American College of Phlebology Foundation (ACPF)
  • Vision for Tomorrow Executive Leadership Committee
  • The American College of Phlebology (ACP)
  • Public Education Committee
  • Co-Chair of the American College of Phlebology Foundation (ACPF) FUN Run and Walk Committee

Dr. Eden Giammaria has co-authored several national and international publications.

Renowned for her international contributions as a technological visionary, she provides high impact and compelling worldwide input in the field of multimedia productions for Medical Education, and the advancement of global and modern medicine. She has been recognized for the cutting edge study, “Video games and Laparoscopic Surgery”, via news reviews and press conferences including:

  • The Associated Press
  • CNN Headline News
  • New York Daily News,
  • “NBC Nightly” News
  • CNN Headline News
  • CNN “American Morning”
  • “World News Now” (ABC News)
  • CNBC “Closing Bell
  • Los Angeles Times
  • Chicago Tribune
  • AM New York
  • modernphysician.com
  • 7online.com

She promotes, supports and leverages the advancement of global vein education and wellness via her philanthropy, advocacy, initiatives, mentorship, as well as, volunteering on charity foundations, and international vein teams for the underserved.

Dr. Liza practices in both South Florida and New York City. She brings many talents and a very special charm to The Botox Lady in her role as Medical Director.

Click here to learn more about Dr. Liza !